Week 3 – Consumer Profile Boards

This week we are looking at evidence to include in your Canva diary that answers your brief requirements.

Specifically:

Unit 10 ‘Engaging with an audience in creative media production’

Learning outcome:

LO1: Understand the audience for a chosen creative media production activity.

Assessment criteria:

1.1 Analyze the characteristics of the audience for a chosen creative media production activity.

To achieve this during this session will look at 3 methods to profile consumers: Demographic, Geodemographic and Psychographic profiling.

Download the PowerPoint below for reference:

canterbury-college-getting-to-know-your-consumerDownload

Resources you will need during this session

Weblinks:

www.statistics.gov.uk

https://acorn.caci.co.uk/

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

vlas-ukDownload

Further Reading:

y_r-4csDownload

Example of consumer boards: