Unit 12 Research Report Week 2

This week you are refining your question, what we need to think about before we research and the looking specifically at three industry examples that will help you realise your ideas for the FMP:



The next PP details refining the questions and further advice on your research

unit 12 week 3

Goran is a playwright and well worth listening too.

goran Stefanski 

jk Rowling rules for writing


Remind yourself of how to interview someone:

doing interview 

Week 3 The Walk: RECAP and Proposal

Use this week to makes sure you have reflected and evaluated on the previous two weeks:

  1. The setting writing tasks, prompts/questions and free-writes that we explored for initial thoughts on your SETTING.
  2. Looking at aspects of Genre and conventions associated with genre: travel writing, horror, historical pieces etc.
  3. What crafting skills/techniques will impact on your writing e.g. show and don’t tell, characterisation, setting, genre, tone, style etc.
  4. Audio channels of information: Voice, Sound Effects and Music.
  5. Visual aspects and possibilities for the project: Map, key, colour, images, photographs, drawings, page layout and structure, font. Refer to Celia’s sessions for this.
  6. Interactive aspects of your booklet: links and audio hot-spots.
  7. Listen to at least three audios to analyse the use of voice, sound effects and music.
  8. Make sure you have completed the Proposal Form ready to present next week.
  9. Start the first drafts of your narratives ready for me to give feedback.


Other examples of The Walk from previous students to help:






Interview techniques and questions:

SEE this PowerPoint with video to help guide any interviews you need to do as part of your research:

doing interviews


Unit 12: The Research Report

  • This resea4rch report lays the foundations to your FMP (unit 13). Make sure you read through al the documents and fully understand what is required of you.

  • On successful completion of this unit the student will:

  • 1. Understand the principles and practices of a chosen discipline in creative media production.

  • 2. Be able to locate and evaluate information from a range of sources.

  • 3. Be able to communicate ideas and arguments in a variety of form

The Research Report should structured like this:

  • Introduction

  • Methodology what am I researching and why

  • Findings

  • Discussion

  • It is expected that students should produce a piece of extended writing of a minimum of 1,500 words


structuring your writing 

unit 12 week 1 

unit 12 week 1 lesson 1 questions 

doing interviews

Unit 11 Guidelines

Private: Unit 11 – progression/careers and further study LO! & LO2

UNIT 11 LO & Assessment criteria

5 Tips For Putting Together an Outstanding Creative Portfolio


Preparing for progression in creative media production


Unit Aim: This unit will require the student, through a process of research, dialogue, reflection and evaluation, to identify and prepare for specific higher education or employment progression routes appropriate to their ambitions. The unit will give students the opportunity to explore aspects of business, entrepreneurship and marketing and enable the student to demonstrate the requisite practical, intellectual and communication skills necessary for progression.

Learning OutcomesOn successful completion of

this unit the student will:




1. Understand progression

routes and related

application processes.











2. Understand communication,

skills and knowledge for progression routes.



Assessment CriteriaOn successful completion of

this unit the student can:


1.1 Critically evaluate own

strengths and ambitions to

support own development

and meet identified goals.

1.2 Use knowledge and

understanding of

progression routes to

make applications within

creative media production

higher education or

related employment


2.1 Critically evaluate a range

of communication skills

and knowledge required to

make application to

progression routes within creative media production.

2.2 Use a range of

communication skills and

knowledge to support own progression goals.



These are some of the ways to meet the criteria:

  • Opportunities for work experience within a media and communication environment
  • CV writing and applications
  • Research into apprenticeship schemes
  • Show reel production
  • Observations of professional practice
  • Seminars on entrepreneurship and self-promotion
  • Research into agencies and freelance working
  • Simulated interviews
  • Portfolio building.


Students can use past work and records to pull together a portfolio of work and progression documents to meet the criteria.

Prompts and Questions to help meet the criteria:

Who am I? & Why I write? Use these previous pieces of work to record how this will impact on your future: how your aim and dreams will help you pursue your career; what you now know about the industry requirements (skills, knowledge, software etc.) now as opposed to when you started the course.

Investigate the chosen areas/career paths you would like to be part of in the future (i.e. where I would like to be in ten years and how I can get there: apprenticeships, degrees, working in the industry, skills, knowledge : be open to possibilities and remember that many of the skills you have learnt are transferable to other industries and services e.g. law, marketing, politics, civil service, PR, teaching etc. as well as being a writer, director, journalist, graphic designer, creative etc.

Look into the biographies of industry experts and professionals you have been inspired/influenced by and/or are doing the job you’d like to do to see how they managed to progress in the industry.

What tips are you given on writing any statements/portfolios/letters of introduction? Research resources on-line and in the LRC for guidance and help and record which resources helped you make decisions and help.

Competitions: have you entered your work for any poetry or short story competitions or any other forms of writing or even photography. Whether you have succeeded in being short listed or published doesn’t matter, explain the process, the submission criteria, what you entered and any feedback you got. If you haven’t done this yet take this unit as an opportunity to do so NOW?

Commissions: have you been commissioned to take on a project: paid or unpaid?

Open submission: have you looked in to on-line magazines looking for articles, reviews, poems or short stories

Work Experience: have you had any work experience? How has this helped your progress and knowledge of the industry: what you knew at the beginning and what you now know? Observing other professional and the skills they need to carry out their work to industry standards. Knowledge In-house styles, journalistic ethics and standards.


You use The Walk Project to talk about researching/exploring the audience and the local area as a way of producing a product to sell to the local tourist board.


If you have applied to university pull together any personal statements and work you did to prepare the statements using the Why I write?, Who am I? and knowledge gained from the course about the industry to do this. What offers you have been given and how you made your choice of university.

Apprenticeships: research any apprenticeships and opportunities in the industry that may be of interest. Make sure you record who the apprenticeship is with, the position, the skills you would need to gain the position, when applications need to be in for and any other information you glean from research: look into Production companies, newspapers, magazines, BBC, ITV, Channel 4, Channel 5, SKY etc.


Jobs and career opportunities: put together a CV, a personal statement/introductory letter etc. aimed at any jobs that you are interested in.

Research and investigate the ways in which you are supposed to do this and the standard industries expect.


How do you put a portfolio of work together?

Research methods of collating your work into a portfolio that sells your skills and talents.

SEE the tips on the Blog post to help you start.

Research portfolios from your chosen medium and critique/analyse them with a view of how they will impact on your own portfolio.

Upload this to an on-line platform like Fliphtml

Design your own website: or research how to do this.

Any presentations you have done that show growth of confidence and professionalism

Using social media platforms to promote and sell your work: tweeting, blogging, a professional Facebook page, Linked-In.

Look into all of these platforms and research how the industry professional use them to promote/sell/advertise/publicise their wares/work/services etc.


Unit 11: Progression ideas/advice and opportunities in Media

Below are some useful links for you to look into with a view to completing unit 11 but also to look into with regards to Work Experience, Training Schemes, Apprenticeships or advice on how to get into the industry.

Sports Journalism at the BBC


Journalism at the BBC


Trainee schemes at the BBC




Work Experience at the BBC



Work Experience and other opportunities:



Here’s more:


Channel 4 – 4TALENT:


Lots of opportunities on here for creative writers, production and other routes into Channel 4 TV and film.

Take a look through them and either have a go/apply/ring/write or use the information for Unit 11 as evidence of research into progression e.g. entry qualifications, pay, plus notes on who to approach and how.

The Walk Units 5,6 and 7

Please read the brief in full to meet all criteria.


Unit 5: investigating Audio Production and Technology

Unit 6: Investigating Visual Production and Technology

Unit 7: Investigating Interactive Media Production and Technology

This project requires you to work independently on producing a narrative that explores local histories using the written word, spoken word (audio) and visual storytelling methods. You are tasked with producing a map that tells specific narratives informing walkers of the place, its people and its history. You will produce a paper map and interactive map with chosen locations and narratives for specific landmarks and places/celebrated buildings; famous or infamous people and the events that have shaped the place/area. You will identify a route for tourists, locals or historians etc. informing them or entertaining them along the route: either a young audience or local tourism for all ages (you must clearly identify your audience).


the walk updated brief project 2 map 

genre conventions for walk project 2 

setting questions 

short story writing tips 


choosing the right words







UNIT 9: A reminder….Have you put as much thought into the characteristics

Quite often I have noticed that students tend to focus their research on the themes and not enough on the characteristics of the form and medium. As you can see from the criteria below the main focus for unit 9 is the characteristics of the form/medium and how that chosen medium is chosen to reach your audience.

So how do you make a poem or an article or theatre script: what is needed to make them work. Refer to the sessions on the individual skills and techniques plus the questions I gave you as prep and make sure you write about the nuts and bolts of creating your story whether it is using a character study, decluttering you writing, word choice, script formats, showing and not telling… Whatever goes into the process I want to read about it.

Have you put as much thought into the characteristics Unit 9 



Use knowledge of characteristics and context to plan and develop creative solutions for a chosen media and communication activity.
Apply practical skills, knowledge and understanding of characteristics and contexts to produce creative solutions for a chosen media and communication activity.